When taking the time to purchase labeling equipment and supplies for your company, there are several things you should consider, one of which is: whom should you purchase from? Should you buy from a specialist or a generalist?
For those seeking industrial printing and labeling equipment the difference between the two is the following:
- a specialist is highly knowledgeable and skilled in providing industrial labeling solutions whereas
- a generalist has a more basic understanding about a wider variety of business and office supplies, including but not limited to, labeling printers
It is common for a company offering marking products to take one of two routes: it either dedicates itself to the labeling industry, learning everything it can or, it simply skims the surface. The labeling industry requires you to learn so much about such a large variety of products that many companies are understandably unprepared to make the necessary commitment. They would rather be generalists. We recommend seeking out the specialists: the product knowledge and industry experts who can help you make the best decision.
Here are few more reasons why we recommend buying from a specialist:
1) A specialist can give you more and better options
Not only do specialists have greater product knowledge about the specific types of products you’re considering, they also have access to a greater number and variety of these products. With access to more brands, equipment, and supplies, a specialist has more excellent potential solutions to choose from than a generalist would, and can therefore recommend the superior option.
2) A specialist won’t give you a generic solution
Because of their limited product knowledge and product options, a generalist will likely lead you to a generic, “one-size-fits-all” solution. With the varying applications, abilities, and features available today in the labeling industry, you can be sure that a “one-size-fits-all” labeling printer solution is the not ideal one.
3) A specialist will provide the best solution most efficiently, saving you time and money
A specialist is closer to your problem everyday than a generalist is, and is therefore closer to your best solution. Because they are so accustomed to dealing with similar situations and queries on a daily basis, they will be able to provide you with the optimal answer more quickly.
While specialists are more thorough than a generalist can be when assessing the problem (e.g. they will ask more focused questions) to ensure that your needs are met, they are also faster at providing you with your ideal solution. Because there will be no time wasted fixing problems that resulted from rush assessments you will save both time and money in the end.
4) A specialist will make you feel comfortable
A specialist will make you feel comfortable and at ease during the entire process. They will be able to answer any questions you have in as much or as little detail as required. They also understand the terms used, as well as the various features and benefits of each product, and can explain them to you easily.
5) A specialist consults, a generalist can only sell
A specialist is able to ask the right questions and delve deeper to find and then recommend the best solution to you. The generalist has less knowledge and options to choose from and so will spend less time working to find the ideal solution and more time selling the product to you.
In conclusion, there are many ways in which seeking out the services of a labeling specialist is the preferable option.
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