Labeling products have many applications for various industries. One of the less talked about features available for many labels is colour. Labeling supplies can come in a variety of colours or be printed and customized with colourful text or images.
Coloured labels can be an important component of following proper safety requirements as they can help clearly communicate a safety message with immediacy. Other times, coloured labels aren’t necessary, but they can be useful in adding to the overall impact of your message or improving organization (when permitted).
Colours and Emotions
Every colour represents something different. Of course, what it represents can vary significantly based on the context. An impressive amount of research has been completed on the impact of colours. From this research, they found that colours also have the ability to trigger certain emotions and even cause people to behave differently.
Let’s take a look at what certain colours can represent as well as the emotions they can bring about.
Blue
Blue can create a sense of calmness and peace. It can represent trust, order, dependability and authority.
Red
Like the other colours, red can stand for and elicit both negative and positive feelings. Fear, irritation, and even anger can come about by being exposed to too much red. Red can also create a sense of danger, urgency, and the need to take action, which can be used for good in the right context.
Of all the colours, red is the most attention-grabbing. It is the colour of blood and so it is something we must notice as matter of basic human instinct.
Yellow
Yellow is another attention-getting colour, though it is less jarring than the colour red. It can elicit excitement and feelings of cautiousness depending on the context. It is generally seen as an uplifting, optimistic colour that stimulates logical thinking and reasoning. If useful and permitted in the particular circumstance, perhaps yellow labels could be used instead of plain labels to help workers solve complex problems a little quicker.
The combination of yellow and black is a combination you often find in safety signs and might promote feelings of cautiousness.
Green
Green can represent and bring about feelings of: self-reliance, calmness, dependability, and emotional balance. It often carries with it the association of nature and living things. Green can also mean “Go”, or “pass” instead of “fail” which are positive associations, as well.
Grey
Grey, though not a true “colour”, can represent security, wisdom, and reliability. On the less positive side, it is a colour that often fades into the background, which might not be a desired attribute in a label.
In summary, if you’re permitted to do so, use colour to make the most out of your labels.
Wanto check out some of the coloured labels we supply – visit out online store here.
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